Go To Market Specialist

At Citymesh, we’re not just a telecom company; we’re a European leader in B2B connectivity. From 0G to 5G, we’re reshaping the Belgian telecom market by offering innovative, lean, and tailored connectivity solutions for enterprises, cities, and industries.

Are you ready to elevate your career with a telecom pioneer that's reshaping the industry? Citymesh is on the lookout for a skilled Product Marketing Specialist to join our dynamic team.

As our Product Marketing Specialist, your primary mission will be to develop and execute effective go-to-market strategies and campaigns to drive awareness, engagement, and adoption of our new subscription models and value-added services within the Belgian B2B market, with a strong focus on SOHO and SME customers. A key aspect of this role will be to optimize and digitize the customer journey, ensuring a seamless and efficient experience from initial awareness to becoming a loyal Citymesh customer. Within the team you will be the driving force behind getting our compelling offer known and into the hands of businesses that will benefit most.

Here’s what you’ll dive into:

• Market Research & Target Audience Analysis
  You analyze the Belgian B2B market, track trends and competitors, and translate the needs of SOHO and SME customers into clear profiles and personas.

• Value Proposition & Go-to-Market Strategy
  Together with the sales team, you define unique product benefits and implement impactful go-to-market strategies.

• Digital Marketing & Campaigns
  You are responsible for setting up, managing, and optimizing multichannel campaigns to generate leads and attract customers.

• Customer Journey & Sales Support
  You map out the full customer journey and provide the sales team with the right tools and content.

• Analysis, Optimization & Budget Management
  You collaborate closely with product development, sales, support, and the marketing team (copywriting, design, SEO/SEA) to ensure everything is well-aligned.

Preferred skills and qualities:

• Experience in B2B Product Marketing
  You know how to reach SOHO and SME audiences and have successfully launched digital campaigns.

• Strong in Digital Marketing & Customer Experience
  You are skilled in using various marketing channels and focus on optimizing the customer journey.

• Technically Digitally Proficient
  You are familiar with marketing tools, automation platforms, and online analytics.

• Strategic, Communicative & Solution-Oriented
  You think ahead, communicate clearly, and translate digital concepts into understandable messages.

• Linguistically Skilled & a Team Player
  You work well both independently and in a team. You speak fluent Dutch and/or French; experience in telecom is a strong plus.

What we offer:

At Citymesh, you'll join a dynamic and ambitious team where your ideas are valued and your personal growth is supported every step of the way.
As a key player in the launch of an exciting new product portfolio, you’ll help shape the future of a growing telecom company.
We offer you the opportunity to further develop your professional skills, particularly in digital marketing and customer experience optimization, in a fast-moving and supportive environment. Beside this, we’ll offer you:

• A full-time permanent contract.

• A competitive salary with a comprehensive package of fringe benefits, such as meal vouchers (€8/day), eco vouchers, health insurance, CAO 90 bonus, year-end premium, net expense allowance.

• Access to our cafetaria plan, giving you the flexibility to customize your benefits package to better suit your needs and lifestyle.

• Enjoy the perks of a company car complete with a fuel card and explore our enticing bicycle leasing choices.

• An exceptionally contemporary workplace, where we prioritize a warm and people-centric atmosphere, ensuring that your daily experience takes center stage.

• We place a strong emphasis on flexibility and hybrid work arrangements to promote a harmonious work-life balance.

• You work 40 hours per week - which truly flies by here! And as a result, you’ll get an extra 12 days off per year if you work full-time.

• Celebrate good times with our lively events squad! They whip up a variety of happenings, from mouthwatering BBQs and sizzling Friday fry-ups to relaxed after-work socials, plus a whole bunch of other exciting adventures.